Purging Your Beauty Bag

By Jess Arnaudin
Published on March 6, 2020
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Photo by Getty Images/Jacob Wackerhausen

The organic natural beauty market is booming. Brands with natural or botanically derived ingredients represent the largest share of high-end skin care sales, valued in the billions. More than ever, we’re hyper-aware of what we put into and onto our bodies, and, as a result, we’re demanding more transparency from beauty brands. This is such an exciting time to clean your beauty routine! Using plant-based skin care products allows you to align your outer appearance with your inner beliefs for overall wellness. It’s also a chance to use your purchasing power to support brands that empower their employees and care for the environment.

If our lives are the reflection of our actions and beliefs, then each time we make the choice to purchase another product, we’re voting for that product — for the manufacturing methods, for the ingredients, for the packaging. We’re placing our trust in that skin care company. When examining and revamping your beauty bag, look at every aspect of the products that you welcome into your home. In addition to the purity of the product, other factors may play a role in your decision to purchase with intention. As you build your own unique plant-based beauty routine, consider these questions:

  • Is the packaging recyclable or biodegradable?
  • Are the products cruelty-free?
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