Selling Honey at Fairs and Festivals Part 3: The Big Day!

| 10/14/2015 9:45:00 AM

Tags: beekeeping, home based business, Jennifer Ford, New York,


In the previous two blogs in this series (see Selling Your Honey at Fairs and Festivals Part 1, and Selling Your Honey at Fairs and Festivals Part 2), I discussed how to get started selling your honey or other products at a fair or festival, and some ways to get prepared for the event. In the final part of this series, I will share some ideas to help make the day of the event successful, and hopefully, fun as well!

One of the most important pieces of advice is to leave yourself plenty of time! There is nothing worse than feeling rushed and frazzled the morning of an event. As mentioned previously, we use a checklist to keep track of what items we need to bring, and what has already been packed. We try to get as many items as we can packed up the night before, saving time the morning of the event.

Most venues will let you know what time they will be open for you to set up. For your first event, I would recommend arriving as soon as they will allow you to. This will give you plenty of time to become familiar with the site, set up, and take care of any last minute details. Also, keep track of how long it takes you to set up. That will give you a good idea of how long it will take for future festivals, so you can plan your arrival time more precisely. After much practice, my husband and I can do everything from putting up the tent to the final arrangement of items in about an hour.

Another consideration: At some events, you will be allowed to pull right up to the area where you are setting up to unload. For other events, however, you may have to carry your items some distance. In this case, we also bring a small wheeled cart to make that job quicker and easier. Find out from the event manager if you will have direct access to your setup area or if you will have to cart everything in.

Create an Attractive Display

Be sure to set up your tables in a way that is attractive to customers. Making use of tablecloths, crates, shelving, and other such items will help draw customers in to your booth. Make sure signs are displayed at an angle that makes them easy to see from any walkways. Don’t forget those items that can add extra interest to your display – honey samples, observation hives, pictures, etc.

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