Poultry Marketing: How to Start Poultry Farming

Get the most bang for your cluck.

By Cyndi Ball
Updated on March 10, 2025
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by Adobestock/Iaroslav

Learn how to start poultry farming by raising and processing your birds into a poultry marketing business.

“If we ever get land, I’m going to start raising our own meat.” This was a promise I made to myself years ago when I learned of the potential side effects of growth hormones in the meat and milk my six children consumed.

I made good on my promise when we moved to Georgia in the winter of 2002 and purchased a beautiful home on nearly 7 acres. We call our property Lazy B Farm. Being a book-taught farmer, I stumbled my way along and eventually began raising chicken, pork, and beef for our family. My meat-production journey finds me today with a cow and calf operation that provides high-quality pastured beef for our “cowpooling” program. Our customers buy beef by the quarter, half, or whole at wholesale prices. And with our private meat label, we’re able to sell our beef in stores, at farmers markets, and even across state lines.

We do the same with our pasture-raised, heritage-breed hog operation: “pigpooling” for those who want to buy quality in quantity, and our private label for those who prefer to buy a few chops or a ham at a time. But the chickens have been a different kind of journey, fraught with extra challenges.

roasted chicken on cast iron plate with rosemary and lemon slices on a wooden picnic…

How to Start Poultry Farming Process

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