Four Arguments for the Elimination of Television: The Effects of Watching TV

By Jerry Mander
Published on March 1, 1979
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PHOTO: MOTHER EARTH NEWS STAFF
Author Jerry Mander put considerable thought into understanding the effects of watching TV.

The following is an excerpt from Four Arguments for the Elimination of Television by Jerry Mander, copyright © 1977. Reprinted with the permission of William Morrow and Company, Inc. This installment offers an examination of the neuro-physiological effects of watching TV: It produces confusion and submission to external imagery, and conditions the viewer for submission to autocratic control.


How Television Dims the Mind

When you are watching television and believe you are looking at pictures, you are actually looking at the phosphorescent glow of three hundred thousand tiny dots. There is no picture there.

These dots seem to be lit constantly, but in fact they are not. All the dots go off thirty times per second, creating what is called the flicker effect of television, which is similar to strobe or ordinary fluorescent light.

For many years conventional wisdom held that since this flickering happens at a rate beyond the so-called flicker-fusion rate of the human eye, we do not consciously note it, and we presumably are not affected by it. However, recent discoveries about the biological effects of very minor stimuli by W. Ross Adey and others, and the growing incidence of television epilepsy among those particularly sensitive to flicker, have shown that whether we consciously note the flicker or not, our bodies react to it.

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