Purina Announces USDA Organic Poultry Feed for Backyard “Flocksters”

Reader Contribution by Josh Brewer
Published on February 9, 2016

In response to expanding small-flock and organic poultry markets, Purina Animal Nutrition LLC, a wholly owned subsidiary of Land O’Lakes, has developed a GMO-free, USDA Organic line of poultry feed. Purina’s new line includes: Starter Growers for chicks younger than 18 weeks; Layer Pellets for laying hens older than 19 weeks; and Scratch Grain additives, which encourage natural pecking and insect browsing. In order to qualify as USDA Organic, these feeds contain no sub-therapeutic antibiotics, no animal byproducts (such as fishmeal), and, like all poultry feeds after 1950, no added growth hormones.   

The production of an organic poultry line follows Purina’s development of an omega-3 formulated line back in 2011. Because of the added flaxseed in that product line, Purina expects eggs from hens fed “Leyena Plus Omega-3” to contain more than 200mg of omega-3 fatty acids. As health-minded consumers learn more about omega-3s and Healthy Fats and the role that husbandry plays in the animal products’ nutritional profiles, Purina should expect increased demand for an omega-3-formulated line of Organic, non-GMO feeds. The brand should also expect increased interest in corn- and soy-free options, which presents a difficulty because corn and soy are the primary ingredients in Purina’s poultry feeds.

Comments (0) Join others in the discussion!
    Online Store Logo
    Need Help? Call 1-800-234-3368