Campaign Finance Data From Proposition 37

By Maplight
Published on March 18, 2013
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Photo By Fotolia/Vibe Images
 Interests in support of and opposition to Prop. 37 raised a combined $55.2 million.

Reposted with permission from MapLight.

The recent announcement from Whole Foods requiring “all products in our US and Canadian stores containing genetically modified organisms (GMOs) must be clearly labeled within five years” has prompted discussion about funders to campaigns for and against California’s 2012 failed ballot proposition 37. The measure, if passed, would have required GMO labeling in the state. 

DATA: A MapLight analysis of campaign finance data from the California Secretary of State 

  • Interests in support of and opposition to Prop. 37 raised a combined $55.2 million.
  • Prop. 37 supporting interests (incl. Mercola, Nature’s Path, Dr. Bronner’s Magic Soap, Amy’s Kitchen) raised $9.2 million.  
  • Prop. 37 opposing interests (incl. Monsanto, Dupont, Pepsi, Kraft Foods, Coca Cola, Dow Agrosciences) raised $46 million.  

Prop. 37 FAILED with 6,088,714 (48.6%) YES votes; 6,442,371 (51.4%) NO votes. 

YES ON PROPOSITION 37: $9.2 million raised in total 

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