Robert Cooper: Satellite Television Advocate

By Peter Hemingson
Published on May 1, 1980
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Satellite television expert Robert Cooper in his study/office.
Satellite television expert Robert Cooper in his study/office.
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LEFT and RIGHT: Cooper in his office. CENTER: Cooper by his 20 ft satellite dish.
LEFT and RIGHT: Cooper in his office. CENTER: Cooper by his 20 ft satellite dish.
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Geostationary satellites powered by solar panels relay TV signals back to earth.
Geostationary satellites powered by solar panels relay TV signals back to earth.
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Cooper's two children in 5- and 20-foot-diameter parabolic television antennas.
Cooper's two children in 5- and 20-foot-diameter parabolic television antennas.

Robert B. Cooper, Jr. is a pioneer in developingtechnology for the home reception of satellite television, and he claims that the orbiting signal-bouncers offer a real chance for folks to take control of this country’s major medium of entertainment and information. In order to explore his views on how television got to where it is — and to examine what can be done to remedy the situation — MOTHER EARTH NEWS staffer Peter Hemingson traveled to Cooper’s Oklahoma home.

The edited transcript that follows, which summarizes more than five hours of discussion, presents a thoughtful alternative to Jerry Mander’s call for the elimination of television. If Cooper is right — and many think that he is — the answer to our “television problem” may well be toexpand the use of TV rather than do away with it.

PLOWBOY: Mr. Cooper, I certainly didn’t have any difficulty spotting your home as I drove up. The tall radio towers in the back yard…the television antennas stacked on the roof of the house…and that big, white 20-foot dish antenna in the side yard make your place pretty hard to miss! You must have a doctor’s degree in electrical engineering to operate all that equipment.

COOPER: No, I don’t. My academic training is in broadcast journalism. Actually, I learned the electronics that I know working as an amateur radio operator when I was a boy…and my interest in television began about the same time.

Back in 1950 — when my family lived in Ithaca, New York — television was something we’d only heard about. The nearest station was more than 100 miles away, and no one in town had a receiver.

Then one day my dad came back from a business trip with a little seven-inch screen Hallicrafters TV tucked into his luggage…and I was hooked. Before long, we built a 100-foot antenna tower on our hilltop…and, every second Thursday, reception was good enough for us to see a misty Kate Smith singing about the moon coming over the mountain!

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