Recently, one of my readers named Robert Connor Cortese asked me a question about his new green business and how he can help explain to his clients that green business includes a great website, social media and even crowd funding.
I start off with this quote:
"Good marketing encourages the right sort of conversations.” – Seth Godin, Seth’s Blog
The bottom line is social media truly does bring in customers and that is effectively the number one goal of all small businesses. No matter what industry, no matter how big, no matter how small, all businesses are in the business of selling. And people on social media are buying. It simply makes sense to be where your customers are spending time. It's not just the direct, obvious sales that social media takes responsibility for - it's the visibility and reputation on social media that often brings clients to your "storefront." (Source: The Green Pages)
And that's just one reason! Companies like Green Energy Social is a social media marketing company that helps solar energy installers increase their online presence. By getting their businesses in front of an enormous group of customers with different demographics and interests, we build brand awareness and drive sales.
Using our knowledge of environmental issues combined with our marketing and social media expertise, we work to tailor campaigns that target and engage customers in the installers’ market.
Our niche environmental marketing business has the same goals as our clients. We are driven by more than top and bottom line results; we want to help the environment. As a result, we work tirelessly to spread the word about green businesses.
Also, I was reading my emails today and was amazed that Green Spaces in New York City was holding a meetup called the Dreamfunder - the next generation of Crowd Funding Platforms. Nearly all forms of business in the PR field are being disrupted by technology. Well they have a meetup that unites people and ideas dedicated to figuring out what's next. Business owners interested in learning about how to generate more business through the new and old forms of PR are invited. Thanks to my buddy Marissa Feinberg, who is Cofounder of Green Spaces, these issues are discussed.
As Greenspotblog.com reports: In this age of social media, I am still surprised at the large number of green companies that are still not utilizing this form of media correctly –if at all.
How can you be eco-friendly when you are still papering doorsteps and mailboxes with unsolicited junk mail, which invariably ends up in landfills?
Your reputation and brand is based on your actions–much more than your word. Talk is cheap.
Social media, including Twitter, Facebook, Instagram, Pinterest and others are an easy way to promote your business – while reducing your reliance on wasteful print media. Another event talked about PR and how it is essential to any business; third party endorsement is the most powerful and effective way to market your business.
Hope that helps Robert Connor Cortese.
I’ve authored and/or edited nine books with McGraw-Hill Professional on the Green Guru Guide series.
• Build Your Own Electric Vehicle by Bob Brant and Seth Leitman
• Build Your Own Plug-in Hybrid Electric Vehicle by Seth Leitman
• Build Your Own Electric Motorcycle by Carl Vogel
• Green Lighting by Seth Leitman, Brian Clark Howard and Bill Brinsky
• Solar Power For Your Home by David Findley
• Renewable Energies For Your Home by Russel Gehrke
• Do-it-Yourself Home Energy Audits by David Findley
• Build Your Own Small Wind Power System!!
• and more green living books to follow.
Learn More About Why Seth Leitman is The Green Living Guy
Photo credit: Ecomarketingsolutions.com