DIY







Marketing Homemade Goat-Milk Soap


| 6/21/2018 8:25:00 AM



Soap for Market

If you are reading this article you may have realized that soap making is one of the more addictive hobbies of all known hobbies and you may have over 200 bars of soap that you now do not know what to do with. It was at that point that I also decided to start marketing my soap. This article is by no means the final word on marketing techniques for soap; but, is a short list of suggestions from my own experience. As you begin to sell your soap you will quickly figure out what does and does not work for your product and your customer base.

Where Can You Sell and to Who?

Every soap maker has different hurdles with finding a market for their soap. Some of us are in rural areas where there are few customers; some in urban settings where there is competition from other sellers. Every soap maker has a way of making soap that they enjoy. I would urge you to stick with what makes soap making fun rather than trying to accommodate to a specific market. If you do not have a customer base for your product that is local, the internet will provide a wider market.

It is always good to seek out a local market for any goods you might produce. Local farmers markets are a great way to sell soap. If you decide to sell at a farmers market you need to find out the rules for those specific markets. Some farmers markets are partially funded or get grants through the state. If your market has state funding they will likely have rules you need to follow for marketing your soap. Most of that information can be sourced on your states government website; or you can have a chat with your local market president. Every market has different rules for selling things other than vegetables. You need to find out if the fees for selling at the market will be worth the cost and decide if the time devoted to being at the market will be cost effective and convenient for you.

If a local market is either not available, not cost efficient, or not your preference; you may decide to sell online. You can sell your products through social media, yard sale websites, or you can make your own website and sell independently. Whatever media you use to sell always protect yourself legally. Do some research on how to phrase disclaimers about your product and make sure to produce a good quality product so you do not ever have to worry about your disclaimers. If you decide to sell online make sure the cost of shipping is accounted for so you do not end up giving your soap away to people in far away lands.



Deciding Price

Once you have investigated your local area for market availability you will likely have a pretty good idea of how much you can effectively sell your soap for. Your pricing is always a little balancing act between you and your customers. They know as well as you do how much your soap is worth and they do not want to pay a dime more. If you have something special about your soap that no one else in your area has do not be afraid to charge a little more. How you present your product will help customers know the reasons why your soap is worth more.





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