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Marketing Homestead Products: Why You Need to Establish a Brand 101

| 3/12/2020 10:11:00 AM


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The Marketing Homestead Products series offers market gardeners and homesteaders tailored advice for selling their goods. Consider the benefits and drawbacks of joining up with a CSA, renting a farmer’s market stall, and the various forms of advertising available to your farm-based business.

When it comes to operating a farm business, your ability to grow product is only half the responsibility. In order to become successful, you must also sell your product. Creating a brand for your farm is essential to your marketing success.

Farm branding is an essential piece of marketing homestead products. When you build a farm business, you are also building a brand. Your brand is how your customer views your business. It informs how you communicate with your customers and the values they associate with your products.

There are several considerations to keep in mind when establishing your farm brand. From your tone to your mission statement, you want your branding to be consistent and easily communicable. Let's examine how to build a brand for your farm or homestead products.

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