The New Story of Stuff: Can We Consume Less?

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TREKANDSHOOT/FOTOLIA.COM
In the past decade, Britain has been consuming less water, building materials, paper, food (especially meat), cars, textiles, fertilizers and much else.

Will rich societies start consuming less? Could wealth go green? Might parsimony become the new luxury? Heresy, surely, you would say. But it might just be possible.

Take Britain. A new study finds that the country that invented the industrial revolution two centuries ago reached “peak stuff” between 2001 and 2003. In the past decade, Britain has been consuming less water, building materials, paper, food (especially meat), cars, textiles, fertilizers and much else. Travel is down; so is energy production. The country produces less waste, too.

This analysis is not the product of data juggling by a free-market think tank. The author of the study is Chris Goodall, a fully-paid-up environmental activist and parliamentary candidate for Britain’s Green Party, but also a stat guzzler who once worked for McKinsey & Company. His books include How to Live a Low-Carbon Life.

The stats hold true even when you allow for the ecological footprint from the manufacture of imported goods. And, while the decline in resource use in Britain has accelerated since the economic crisis in 2008, the trend started long before the banking crisis. There was a decline in overall materials use of 4 percent between 2000 and 2007. So it cannot be attributed entirely to recession, and can be expected to survive economic recovery.

Brits still get through about 30 tons of stuff each per year. But the total is now back to the level in 1989. Goodall says economic growth in the UK over the past generation has not resulted in any increase in pollution. “The environment movement’s belief that growth makes all ecological problems worse may need to be re-examined,” he says.

  • Published on Jan 11, 2012
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