MAX Update No. 32: Why We Resigned from the Auto X Prize

“When I gave up cigarettes, my dad called me a quitter.” — an old McCornack joke

We have officially withdrawn MAX from the Progressive Insurance Automotive X Prize competition. It was a no-hard-feelings decision by both parties.

Have no fear, this doesn’t mean the end of MAX. It doesn’t even mean an end to our involvement with the Auto X Prize competition. I intend to be there for their race events and cover them as a journalist. And I expect MAX will be the most fuel-efficient vehicle in the press corps.

But from a competition standpoint, it is clear that we and the X Prize Foundation are marching to the sounds of different drummers, so it’s time we take our hat out of the ring.

For the first year or so, the X Prize Foundation thought MAX was pretty neat. They didn’t have many applicants yet, and we were one of the few with an actual car on the road. The MAX Project and the Auto X Prize were good for each other in the early days.

But lately, this competition has been interfering with our goal for MAX: a high-mileage car you can build on a budget. The final rules have no place for a DIY car, and preparing MAX (even on paper) for factory production — as in 10,000 cars a year — has been sucking up our resources like you wouldn’t believe. In the last year I have literally spent more hours filling out X Prize Foundation paperwork than I’ve spent developing MAX, and MAX has suffered for it. Instead of working on streamlining to improve the car’s gas mileage, I’ve been writing business plans and tech documents and getting price quotes, for every single part in the car. Imagine trying to figure out the cost of 20,000 windshield wiper blades to be delivered in five years, etc., etc., etc.