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Self-Reliance Is the Tie That Binds, Part 1

| 1/10/2014 12:30:00 PM

You are growing, and we are growing, too.

Last year — in fact, for the past 10 years — MOTHER EARTH NEWS has been the fastest-growing major magazine in the country. Thank you for supporting what we do. We’re proud to serve you for many different reasons.

A company called Mediamark Research & Intelligence (MRI) measures magazine audiences for the advertising industry. They confirm that, among the 211 largest magazine audiences in the country, none has grown faster than the MOTHER EARTH NEWS audience — that’s you — over the past 10 years. During that period, our total audience has quadrupled.

Overall, magazine audiences have been shrinking lately. But not at MOTHER EARTH NEWS.Self Reliant Living Over the past six years, total magazine newsstand revenues across the country were down 37 percent. During the same period, our newsstand sales almost doubled. And your peer groups reading Mother Earth Living and Grit — MOTHER EARTH NEWS’ sister publications that are not yet among the 211 magazines MRI measures — have been growing even faster.

Why? Well, as much as we might like to give all the credit to good management, we actually think we’re growing because we have good audiences. Very good audiences — “good” in every sense of the word.

MOTHER EARTH NEWS and its siblings here at Ogden Publications are about doing good. When we try to describe our magazines, we often say they are about “conscientious lifestyles.” That’s another way of saying they are magazines for conscientious people.

1/29/2014 3:04:37 PM

Very good point about the readership being conscientious. We are bound by good food! That's why I believe that all forms of growing food are the unification our communities need - whether through homestead gardens, market farming, or community gardens. This article a nice dose of optimism about the future.

K.C. Compton
1/27/2014 2:52:23 PM

It would be so great if our politics and public discourse reflected this shared desire for conscientiousness.

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