Conscious Capitalism: Doing Well by Doing Good

Socially responsible companies help improve our lives in the long run, argues one business owner who challenged the status quo and won big.


| April/May 2013


John Mackey is an evangelist for capitalism. There's no better word to describe him.

Mackey believes capitalism can save the world. In fact, he thinks it already has to some extent.

In his new book, Conscious Capitalism: Liberating the Heroic Spirit of Business, Mackey argues that if we believe in the “heroic” potential of free enterprise, then free enterprise can solve most human problems. His mission is to make people believe in that heroic potential.

If this sounds uncomfortably messianic coming from a businessman, well, perhaps that’s Mackey’s style. He dismisses the excesses of traditional capitalism — slavery, environmental catastrophe, the eradication of indigenous cultures, mindless expansion — the way a Christian might pass off the Spanish Inquisition as an example of the potential of power to corrupt any human endeavor.

Fair enough.

But looking at capitalism’s track record, you may come to believe, as Mackey does, that socially responsible businesses have the power to do a lot of good in the world.





mother earth news fair 2018 schedule

MOTHER EARTH NEWS FAIR

Next: April 28-29, 2018
Asheville, NC

Whether you want to learn how to grow and raise your own food, build your own root cellar, or create a green dream home, come out and learn everything you need to know — and then some!

LEARN MORE



Subscribe Today - Pay Now & Save 64% Off the Cover Price

Money-Saving Tips in Every Issue!

Mother Earth NewsAt MOTHER EARTH NEWS, we are dedicated to conserving our planet's natural resources while helping you conserve your financial resources. You'll find tips for slashing heating bills, growing fresh, natural produce at home, and more. That's why we want you to save money and trees by subscribing through our earth-friendly automatic renewal savings plan. By paying with a credit card, you save an additional $5 and get 6 issues of MOTHER EARTH NEWS for only $12.95 (USA only).

You may also use the Bill Me option and pay $17.95 for 6 issues.

Canadian Subscribers - Click Here
International Subscribers - Click Here
Canadian subscriptions: 1 year (includes postage & GST).


Facebook Pinterest Instagram YouTube Twitter flipboard


Copyright 2018, All Rights Reserved
Ogden Publications, Inc., 1503 SW 42nd St., Topeka, Kansas 66609-1265