Natural Remedies: Changing an Herb Hobby into an Herb Business

By Frank Greco
Published on June 1, 1996
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Now a local celebrity, Ann gives "on-the-air" herbal advice every week.
Now a local celebrity, Ann gives "on-the-air" herbal advice every week.
2 / 6

Undaunted by first-year sales of just $1,200, Ann let patience and care do the rest.
Undaunted by first-year sales of just $1,200, Ann let patience and care do the rest.
3 / 6

Now a local celebrity, Ann gives "on-the-air" herbal advice every week.
Now a local celebrity, Ann gives "on-the-air" herbal advice every week.
4 / 6

Now a local celebrity, Ann gives "on-the-air" herbal advice every week.
Now a local celebrity, Ann gives "on-the-air" herbal advice every week.
5 / 6

Now a local celebrity, Ann gives "on-the-air" herbal advice every week.
Now a local celebrity, Ann gives "on-the-air" herbal advice every week.
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Now a local celebrity, Ann gives "on-the-air" herbal advice every week.
Now a local celebrity, Ann gives "on-the-air" herbal advice every week.

The Natural Remedies column this month shares information on store owner Ann Marie Wishard and her herbal remedies. (See the herb illustrations in the image gallery.)

Homemade Natural Remedies

Women stand mixing dried roots, barks, berries, and flowers
in washtub-sized crates, their dust masks caked with herb
dust, bags crunching as they pour more ingredients into the
crates and restock. Whatever the season, Sweet Annie’s Herb
Store smells of drying plants, reminiscent of fall.

Once a mere hobby, growing, preparing, and storing herbal
medicines has become a booming business for Ann Marie
Wishard. She turned a sizable profit in her second year of
selling herbs, and every year it got better. A two-woman
operation in 1976, the herb store now employs 15. More than
half her business is mail-order, though plenty of curious
people stop by to browse at Sweet Annie’s and to see the
store’s proprietor.

A middle-aged, fairly tall woman with dark hair and eyes
and a penchant for black clothing and digging around in the
dirt, Ann Marie Wishard is used to being considered an
oddity.

“Everyone calls me a witch,” she says. “You must have heard
I was a witch from someone. Any time a woman uses her gift
to heal another person, is seen digging in the dirt, or
collecting herbs, people immediately think that she’s a
witch.”

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