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Growing Your Customer Flock: Online Marketing for Farmers

| 5/7/2019 9:49:00 AM


Credit: Photo by Nick Morrison on Unsplash 

Once upon a time, not that long ago, a farmer had to be part horticulturalist, part veterinarian, part mechanic, and part accountant. That was a lot, but it was enough to get you by. These days, as my dad would phrase it, “Not no more!” You must add web-tech nerd, social media wiz, and savvy marketing specialist to the list. 

I just spent about an hour trying to figure out how to purchase and install an SSL certificate for our farm’s website. I had to take a sanity break before I was able to accomplish that. The process was so confusing for [insert boring specifics that no one, including myself, wants to read as to why it wasn’t achievable with the few clicks promised by my hosting service] — suddenly, the idea of writing an over-due blog post was infinitely more appealing. Yes, it was that confusing.

Security in the Online Marketplace

If you’ve never heard of an SSL certificate, well, neither had I. In shorthand, it’s security between your website and the person communicating with it (feel free to correct me in comments if you have a better definition, but I’m going with that one). 

But this is another one of those Harsh Realities of the Small Family Farm that I am here to talk about. I would like to reassure you that, as a farmer, you are perfectly suited for this addition to your expertise. 

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