Traditional farmer markets are no longer the only way for growers to connect with local consumers. Online farmer markets and trade sites are bringing the trade market into the 21st century.
For those selling produce online, how the product is shown is just as important as if you were selling it in person. You have to give the consumer what they want to see in person, but via the computer screen. To buy the product, the consumer needs to know it’s not going to be bruised or rotten. The produce photos on whatever sites you’re using needs to show your produce is of the best quality.
Now, not everyone is a professional photographer. If a few things are done correctly, however, the pictures are going to come out just as well. The concern is not that the picture itself looks good, but that the quality of the produce is shown to the consumer. To do this, the produce needs to be prepared for a photo shoot.
These are just a few ideas to spruce up your produce photos and to taking better photos:
Be wary of trying non-natural “tricks,” such as petroleum jelly or shellac, to make your produce look even better. If the quality of the product does not match the quality of the picture, the consumer’s taste buds will notice.
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