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Green, Inc. is by a veteran journalist and former member of the global communications division of Conservation International. It is a first-person account of an eco warrior’s travails at the crossroads of the nonprofit and corporate worlds. MacDonald arrives at one of the world’s largest environmental groups with no small dose of idealism.
She is ready to dedicate herself to the fight for the planet’s remaining forestlands and endangered species. Quickly, however, she grows disillusioned by the group’s questionable liaisons with environmentally hostile corporations; the six-figure salaries of its leaders; and the lack of environmental ethos exhibited by her colleagues at their stylish Washington offices.
The book takes a hard look at corporate liaisons and examines the truth to claims that the country’s most prominent environmental groups have allowed themselves to be silenced by corporate money. While working inside one of the largest conservation groups in the world, the author noticed too often its sophisticated public relations machine focused on touting the virtues of corporate sponsors, spinning unrelentingly upbeat stories that distracted the public from looming environmental crisis. The book provides frank talk about allegations of “greenwashing.” The author has interviewed conservationists from the United States and several other countries, who express their concerns about the celebrity lifestyles and decision making by elite conservationists and corporate leaders.
But it not only focuses on the failures. The book also examines environmental-corporate partnerships that are bearing fruit, and reforms that could nurture a truly sustainable capitalism based on the premise that protecting natural resources can be good for both the environment and the profit margin.
Author: Christine Catherine MacDonald