There are 40 million acres of lawns in North America. In their current form, these unproductive expanses of grass represent a significant financial and environmental cost. However, viewed through a different lens, they can also be seen as a tremendous source of opportunity. Access to land is a major barrier for many people who want to enter the agricultural sector, and urban and suburban yards have huge potential for would-be farmers wanting to become part of this growing movement.
The Urban Farmer is a comprehensive, hands-on, practical manual to help you learn the techniques and business strategies you need to make a good living growing high-yield, high-value crops right in your own backyard (or someone else's). Major benefits include:
• Low capital investment and overhead costs.
• Reduced need for expensive infrastructure.
• Easy access to markets.
Growing food in the city means that fresh crops may travel only a few blocks from field to table, making this innovative approach the next logical step in the local food movement. Based on a scalable, easily reproduced business model, The Urban Farmer is your complete guide to minimizing risk and maximizing profit by using intensive production in small leased or borrowed spaces.
Finally — a hands-on marketing field guide designed specifically for green businesses selling recycled, natural, and organic products. While sales of eco-friendly products are at an all-time high, many green business professionals are frustrated by their poor marketing results.
How can you reach more buying customers? What marketing channels will produce the best results? How can you better promote the performance and value of your eco-product?
With Wildly Profitable Marketing for Green Businesses Selling Eco-Friendly Products, you’ll quickly discover how to steer eager prospects and customers swiftly to your business using search engine optimization (SEO), social media, mobile marketing, your website, and other online and offline approaches.
This hands-on workbook gives you today’s marketing best practices and presents them with clear explanations specific to the green industry. It contains worksheets, checklists, screenshots and a Profit Producing Planner — an actionable marketing road map that shows you what steps to take and when. With this guide, you’ll discover:
Imagine seeing a growing number of happy eco-shoppers singing your praises and spending more money with you! Find out how with this book. Let experienced professionals C S Wurzberger and Pam Foster guide you along a marketing expedition that will bring you closer to more customers and profits.
CLEARANCE ITEM. PREVIOUS RETAIL PRICE WAS $24.95. AVAILABLE ONLY WHILE SUPPLIES LAST!
Whether we live in Manhattan or Peoria, we depend on a healthy countryside: It supplies the food we eat. So it’s welcome news that across the nation, a hearty crop is taking root. Smart, young people are returning to the roots of American Agriculture — roots steeped in a tradition and culture of diversity, quality and respect for the Earth. Full of brilliant color photographs, Youth Renewing the Countryside shares remarkable stories of young people in each state changing the world through rural renewal.
Produced by Renewing the Countryside in partnership with young writers and photographers across the country and with support from Sustainable Agriculture Research and Education (SARE) and the Center for Rural Strategies.