We all know the proverb about teaching someone to fish, but if there are no fish left, knowing how to catch them won’t do you any good. And that’s the position businesses are in today. Resources are being depleted at an alarming rate. The cost of raw materials is rising dramatically. We are, simply put, running out of things to take and places to trash.
To survive in the long term, says Nadya Zhexembayeva, businesses need to make resource scarcity—the overfished ocean—their primary strategic consideration, not just a concern for their “green” division. Those managers who deeply understand and master this shift will be able to turn the new reality into a remarkable competitive advantage.
Overfished Ocean Strategy offers five essential principles for innovating in this new reality. Zhexembayeva shows how businesses have been finding new opportunities in what were once considered useless byproducts, discovering resource-conserving efficiencies up and down their value chain, transferring their expertise from physical products to services, and developing ways to rapidly try out and refine these new business models. A business owner herself, Zhexembayeva fills the book with examples of companies that are already successfully navigating the overfished ocean, from established corporations such as BMW, Microsoft and Puma to newcomers such as Lush, FLOOW2 and Sourcemap.
The linear, throwaway economy of today—in which we extract resources at one end, create products, and throw them away at the other—is rapidly coming to an end. A new economy is being born, one that takes this line and turns it into a circle. In every industry, creative minds are learning how to make money from reducing rather than expanding. Zhexembayeva shows how you can join them and avoid being left high and dry.
In an era of corporate greed, Bob Moore’s philosophy of putting people before profit is a shining example of what’s right about America. Instead of selling out to numerous bidders who would have made him a very wealthy man, the founder of Bob’s Red Mill Natural Foods gave the $100 million company to his employees.
Bob Moore’s gift on February 15, 2010 (his 81st birthday) gave hope to an American workforce rocked by a decade of CEOs behaving badly. The national media heralded the announcement as the “feel good story of the recession.” It was an example of a return to ethics in the workplace, but as the legions of fans of Bob’s whole grain natural products would argue, ethics and a sense of corporate responsibility didn’t “return” to Bob’s Red Mill, they never left.
Most 60-year-old men who saw their business destroyed in an arson fire might have quit or faded away into retirement. Not Bob. After his wooden flour mill burned to the ground in 1988, he considered the 17 employees who counted on him for their livelihood, and started over. He rebuilt, and flourished. He grew the company to become the nation’s leading manufacturer of whole grain natural foods.
Bob’s is an amazing story of overcoming challenges and making great comebacks. His wife, Charlee, was the inspiration to feed the family healthy natural foods, but it was a divine appointment with a random library book titled John Goffe’s Mill that began Bob’s love affair with the ancient art of milling, using stone wheels to slowly grind grains into nutritious whole wheat flours, cereals, and mixes. His unconventional thinking and passion for healthy living is an inspirational story for readers of all ages.
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Janisse Ray, award-winning author of Ecology of a Cracker Childhood and Wild Card Quilt, writes an evocative paean to wildness and wilderness restoration with an extraordinary journey into southern Georgia's Pinhook Swamp.
Pinhook Swamp acts as a vital watershed and wildlife corridor, a link between the great southern wildernesses of Okefenokee Swamp and Osceola National Forest. Together Okefenokee, Osceola and Pinhook form one of the largest expanses of protected wild land east of the Mississippi River. This is one of America's last truly wild places, and Pinhook takes us into its heart.
Ray comes to know Pinhook intimately as she joins the fight to protect it, spending the night in the swamp, tasting honey made from its flowers, tracking wildlife, and talking to others about their relationship with the swamp. Ray sees Pinhook through the eyes of the people who live there: naturalists, beekeepers, homesteaders, hunters and locals at the country store. In lyrical, down-home prose, she draws together the swamp's need for restoration and the human desire for wholeness and wildness in our own lives and landscapes.
Concerns over climate change and energy depletion are increasing exponentially. Mainstream solutions still assume a panacea that will cure our climate ills without requiring any serious modification to our way of life.
Plan C explores the risks inherent in trying to continue our energy-intensive lifestyle. Using dirtier fossil fuels (Plan A) or switching to renewable energy sources (Plan B) allows people to remain complacent in the face of a potential global catastrophe. Dramatic lifestyle change is the only way to begin to create a sustainable, equitable world. The converging crises of Peak Oil, Climate Change and increasing inequity are presented in a clear, concise manner, as are the twin solutions of community (where cooperation replaces competition) and curtailment (deliberately reducing consumption of consumer goods).
Plan C shows how each person's individual choices can dramatically reduce CO2 emissions. It offers specific strategies in the areas of food, transportation and housing. One chapter analyzes the decimation of the Cuban economy when the USSR stopped oil exports in 1990 and provides an inspiring vision for a low energy way of living.
Plan C is an indispensable resource for anyone interested in living a lower-energy, saner and sustainable lifestyle.
After covering the environment and energy beat for more than a decade, columnist Amanda Little decided that the only way to fully understand America’s energy crisis was to travel into the heart of it. So she embarked on a daring, cross-country power trip to the most extreme and exciting frontiers of our energy landscape.
In Power Trip, we accompany her to a deep-sea oil rig, the cornfields of Kansas, the catacombs of the Pentagon, the Talladega Superspeedway, and inside New York City’s electrical grid. We visit laboratories creating the innovations that will carry us into a clean-energy future. Little also travels back through history to investigate how America developed its unrivaled appetite for fossil fuels. In vivid, fast-paced prose, she illustrates how the same American ingenuity that got us into this mess can get us out of it too.
In Powering the Future, Nobel laureate Robert B. Laughlin transports us two centuries into the future, when we've ceased to use carbon from the ground-either because humans have banned carbon burning or because fuel has simply run out. Boldly, Laughlin predicts no earth-shattering transformations will have taken place. Six generations from now, there will still be soccer moms, shopping malls, and business trips. Firesides will still be snug and warm.
How will we do it? Not by discovering a magic bullet to slay our energy problems, but through a slew of fascinating technologies, drawing on wind, water and fire. Powering the Future is an objective yet optimistic tour through alternative fuel sources, set in a world where we've burned every last drop of petroleum and every last shovelful of coal.
What book would you want if you were stranded on a desert island? Widely regarded as the bible of off-grid living, the Solar Living Sourcebook might be your best choice. With more than 600,000 copies in print worldwide, it is the most comprehensive resource available for anyone interested in lessening their environmental footprint and increasing their energy independence.
This 14th edition of the sourcebook is the ultimate guide to renewable energy, sustainable living, natural and green building, off-grid living and alternative transportation, written by experts with decades of experience and a passion for sharing their knowledge. This fully revised and updated edition includes brand new sections on permaculture and urban homesteading, and completely rewritten chapters on solar technology, sustainable transportation and relocalization. It also boasts greatly expanded material on:
You’ll also find maps, wiring diagrams, formulas, charts, electrical code, solar sizing worksheets and much more.
Whether you're a layperson or a professional, novice or longtime aficionado, the Sourcebook puts the latest research and information at your fingertips … everything you need to know to make sustainable living a reality.
The United States is in steep decline. Plagued by runaway debt, a shrinking economy, and environmental catastrophes to rival Chernobyl, the U.S. has been retracing the trajectory of the Soviet Union in the early 1980s toward national bankruptcy and political dissolution. By comparing a collapse that has run its course to one that is now unfolding, Orlov holds a unique lens up to America's present and future.
As Orlov's predictions continue to come true, his writing continues to gain mainstream acceptance. This revised and updated edition of Reinventing Collapse examines the circumstances of the demise of the Soviet superpower and offers clear insights into how we might prepare for the events that are unfolding here.
Orlov gives no quarter to prophets of doom and gloom, finding plenty of room for optimism, if only we focus our efforts on personal and cultural transformation instead of trying to perpetuate an impossible status quo. This challenging yet inspiring and surprisingly upbeat work is a must-read for anyone concerned about peak oil, the environment, geopolitics, international relations, and life in a resource-constrained world.
Jeremy Shere's natural curiosity and serious research come together in an entertaining and informative guide to where renewable energy has been, where it is today, and where it's heading.
Climate change presents an unprecedented challenge to the productivity and profitability of agriculture in North America. More variable weather, drought and flooding create the most obvious damage, but hot summer nights, warmer winters, longer growing seasons and other environmental changes have more subtle but far-reaching effects on plant and livestock growth and development.
Resilient Agriculture recognizes the critical role that sustainable agriculture will play in the coming decades and beyond. The latest science on climate risk, resilience and climate change adaptation is blended with the personal experience of farmers and ranchers to explore:
The climate change challenge is real, and it is here now. To enjoy the sustained production of food, fiber and fuel well into the 21st century, we must begin now to make changes that will enhance the adaptive capacity and resilience of North American agriculture. The rich knowledge base presented in Resilient Agriculture is poised to serve as the cornerstone of an evolving, climate-ready food system.
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A lifelong environmentalist, Tim Matson groped to find out which was the more ecological choice — cremation or burial? What would happen to his body at the funeral home? What if he decided to donate his organs? Humor became his defense against his own squeamishness. Round-trip to Deadsville is a fable for our times, equally funny and probing.
In the '60s it was called the "back to the land" movement, and in Helen and Scott Nearing's day, it was "living the good life." Whatever the term, North Americans have always yearned for a simpler way. But how do you accomplish that today?
Blending inspiration with practical how-to's, Rural Renaissance, a Mother Earth News Book for Wiser Living, captures the American dream of country living for contemporary times. Journey with the authors and experience their lessons, laughter and love for the land as they trade the urban concrete maze for a five-acre organic farm and bed and breakfast in southwestern Wisconsin. Rural living today is a lot more than farming. It's about a creative, nature-based and more self-sufficient lifestyle that combines a love of squash, solar energy, skinny dipping and serendipity.
Among the many topics explored in Rural Renaissance include:
An authentic tale of a couple whose pioneering spirit and connection to the land reaches out to both the local and global community to make their dream come true, Rural Renaissance will appeal to a wide range of Cultural Creatives, free agents, conservation entrepreneurs and both arm-chair and real-life homesteaders regardless of where they live.
About the Contributors: Lisa Kivirist is an innkeeper, organic farmer and copartner in a marketing consulting company. A former advertising agency fast-tracker, she and her partner are nationally recognized innovative young leaders in the growing rural renaissance movement who have been featured for their contemporary approach to homesteading, conservation and green living in a variety of media. Lisa is the author of Kiss Off Corporate America (Andrews McMeel, 1998).
John Ivanko is an innkeeper, organic farmer and copartner in a marketing consulting company. A former advertising agency fast-tracker, he and his partner are nationally recognized innovative young leaders in the growing rural renaissance movement who have been featured for their contemporary approach to homesteading, conservation and green living in a variety of media. John is also an award-winning photographer and author of and a travel book and several children's photobooks.
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David Kline came upon a sleeping woodchuck one summer day as he walked the land near his farm. In a gesture that speaks eloquently of Kline's relationship with the natural world, he scratched the animal gently with his walking stick, and the sleeping creature arched its back with pleasure at the attention.
Like its title, this collection of essays on nature, farming, animals, insects, and other topics bespeaks the gentle demeanor and appreciation for nature that shape the author's descriptions of the world around him. Whether sharing his fondness for watching clouds while he rests his horses or for planting flowers in his favorite spot in the woods, David Kline offers a view of life that few of us take time to experience. Scratching the Woodchuck resounds with knowledge, reverence and a joyful spirit, and to follow Kline's explorations of the landscape and animals around his farm is to sense and come to share his respect for and unity with the earth.
Over the past two centuries we have witnessed a wholesale replacement of most of the previous methods of conducting both business and daily life with new, technologically advanced, more efficient methods.
What exactly is progressive or efficient about this new arrangement is hardly ever examined in depth. If the new ways of doing things are so much better, then we must all be leading relaxed, stress-free, enjoyable lives with plenty of free time to devote to art and leisure activities. But a more careful look at these changes shows us that many of these advances are not weighing favorably in a harm/benefit comparison. The harm to the environment, society, and even to our own personalities, on an individual level, is plain to see, but is brushed off with hollow claims about efficiency and progress.
Shrinking the Technosphere guides readers through the process of bringing technology down to a manageable number of carefully chosen, essential, well-understood and controllable elements. It is about regaining the freedom to use technology for our own benefit, and is critical reading for all who seek to get back to a point where technologies assist us, not control us.
Pollution isn't just an abstract, distant problem seen in belching smokestacks and contaminated waterways; it's also personal. Some of the most dangerous pollutants come from commonplace items in our homes and workplaces, products such as shampoos and toothpastes, carpets and children's toys.
To prove this point, leading environmentalists Rick Smith and Bruce Lourie conducted their own research by ingesting and inhaling a host of things that are part of our everyday lives. Using their own bodies as the reference point to tell the story of pollution in our modern world, they expose the miscreant corporate giants who manufacture the toxins, the weak-kneed government officials who let it happen, and the effects on people and families across the globe. Slow Death by Rubber Duck, the book that resulted from their experience, exposes the extent to which we are poisoned every day of our lives.
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Certain she can't live without Hamre Bjorklund, the impetuous Sophie Knutson rejects her father's request to postpone her marriage until after graduation and convinces Hamre to elope. But far from her family, Sophie finds that life as a fisherman's bride in Ballard, Washington, is not all she had envisioned. Pregnant and lonely while Hamre is away at sea, she hires on at a fish cannery, only to be fired after fainting on the job.
When tragedy strikes, heartbroken Sophie can think only of returning home to Blessing. But will her family welcome her after the way she's hurt them by her defiant behavior? Will she ever open her heart to love again?