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In her comprehensive history of this uniquely American obsession, Virginia Scott Jenkins traces the origin of the front lawn aesthetic, the development of the lawn-care industry, its environmental impact, and modern as well as historic alternatives to lawn mania.
Author: Virginia Scott Jenkins
Finally — a hands-on marketing field guide designed specifically for green businesses selling recycled, natural, and organic products. While sales of eco-friendly products are at an all-time high, many green business professionals are frustrated by their poor marketing results.
How can you reach more buying customers? What marketing channels will produce the best results? How can you better promote the performance and value of your eco-product?
With Wildly Profitable Marketing for Green Businesses Selling Eco-Friendly Products, you’ll quickly discover how to steer eager prospects and customers swiftly to your business using search engine optimization (SEO), social media, mobile marketing, your website, and other online and offline approaches.
This hands-on workbook gives you today’s marketing best practices and presents them with clear explanations specific to the green industry. It contains worksheets, checklists, screenshots and a Profit Producing Planner — an actionable marketing road map that shows you what steps to take and when. With this guide, you’ll discover:
Imagine seeing a growing number of happy eco-shoppers singing your praises and spending more money with you! Find out how with this book. Let experienced professionals C S Wurzberger and Pam Foster guide you along a marketing expedition that will bring you closer to more customers and profits.
Author: C S Wurzberger
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