The No-Brainer Push for Wind Power from T. Boone Pickens

| 11/20/2009 12:46:35 AM

In my last post, The Prius Effect, I said that "Pundits up and down the political spectrum doubt society’s capacity to change. The left wing expresses disappointment in our general attachment to selfish interests. The right wing resists change when it threatens its traditional way of seeing the world. The Prius Effect suggests that consumers, in general, are more flexible and inventive than most pundits imagine."

But average consumers are not the only innovative forces creating environmental change in the marketplace. T. Boone Pickens is the very embodiment of the Texas oil tycoon. Worth about $3 billion, according to Forbes magazine, he’s a militantly conservative Republican with a big house in Dallas’ prestigious Preston Hollow neighborhood and an enormous ranch in the Texas panhandle, to which he commutes on the weekends in a private jet. He’s also, arguably, the world’s leading advocate for wind energy.

In 2008, just a couple of months after his 80th birthday, Pickens published The Pickens Plan and budgeted $58 million of his own money to promote it. [1] The plan proposes the rapid development of giant wind farms across the central plains of North America, specifically to replace the electricity we are currently generating with natural gas. The natural gas could then be used, instead, to fuel clean, efficient transportation. The 80-year-old Texan billionaire made dozens of public appearances all over the country and was interviewed by every major news medium. His website for the plan,, is a masterful demonstration of the power of the digital media with a cute little animated Boone preaching about our dependence on foreign oil, with cute little animated wind turbines turning in the background. The blog is called The Daily Pickens. The site distributes widgets that help users reduce their own energy consumption and influence their own lawmakers.

With a click, visitors can join local Pickens Plan groups, take a pledge supporting the plan, join a virtual march in support of the plan, contact lawmakers through e-mail and social networks and – wow – chart their own progress as plan supporters by establishing a account, effectively grading their own level of commitment.

 The Boone Cam has recorded hundreds of cinema verite encounters between Pickens and his famous supporters, from Sarah Palin to Arnold Schwarzenegger. He shows himself traveling to an appearance on the women’s talk show, The View, with Barbara Walters and Whoopi Goldberg. “I think we reach every audience. And the reason we do is because, one, that they see me as a guy whose sincere about what he’s doing… They have confidence in what I’m talking about. If I’m seen as an honest, sincere guy and I’m pushing something that’s good for America, then I’m going to get those women with me.”

To push his plan, Pickens is conspicuously reaching out to all kinds of people who didn’t previously appear on his dance card. The revolving earth-friendly quotes at the top of the Pickens Plan homepage are from people like President Barack Obama and Senator Harry Reid, a Democrat who had previously called Pickens his “mortal enemy” when Pickens played an instrumental role in defeating Democratic presidential candidate John Kerry.

12/22/2009 6:49:22 PM

I wish MEN would wake up and realize that industrial wind power is a sham. While there is some use for small-scale wind generators, the industrial sized wind plants wreck the countryside, destroy local ecology, and have been indicated in causing the death of birds and the ruination of local ecologies. In Britain they are now recognized as causing health and mental health problems. Industrial wind turbines are just one more blight upon the planet, and of course the oil barons love them. Their use guarantees we will always need fossil fuel. In Europe industrial wind turbines have not reduced oil and coal power consumption by even 1% IN ANY EUROPEAN COUNTRY! That's because the wind blows when it will, not when the load on the grid is high. Now, will MEN please promote ecologically sound power sources. Not everything billing itself as green is green. Some of it is just a sham. Wake up, Mother! Whoever sold you on wind sold you a bag of wind.

12/22/2009 6:39:35 PM

Steffanie, you know what we tree huggers are a bit tired of? The blind faith of persons who believe god is going to fix it so it's all going to be okay. What if god left it in our hands to be wise? What if we can screw up so bad we wreck the planet? Need a few examples of how bad god let's people screw up? Hiroshima. The American Indians. The Nazi holocaust. The extinction of thousands of species due to overuse of habitat and exhaustion of resources. I don't think it's even worth arguing on faith over this forum anymore. Those who choose to be stick their heads in a faith hole like an ostritch will continue to do so.

12/22/2009 6:31:22 PM

i wish that i could believe that pickens, at his 80 years, was truly altruistic when he published his plan. but all wind and solar farms need to be backup with gas fired generators for periods of non-wind/solar output. and who holds one of the biggest shares of natural gas reserves? why mr. pickens. his 56 million seed money from his own stash is a drop in the bucket to what he will see once all these wind/solar farms have the requisite gas fired generating plants. dick

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