Meet Solar Power’s Leading Advocacy Group

What’s the future look like for solar and renewable energy? To answer that question and more, we talked to an expert at the American Solar Energy Society.

| April 1, 2009

  • Solar panel
    The future looks bright: The American Solar Energy Society, a leading advocacy group for the research and advancement of solar energy, sees tremendous growth for the industry.

  • Solar panel

The American Solar Energy Society (ASES) is a leading nonprofit advocacy group for solar and renewable energy. Founded in 1954, ASES has led efforts to promote solar energy through programs, resources and conferences. The organization publishes the award-winning Solar Today magazine and hosts its annual National Solar Conference. The American Solar Energy Society conducts extensive research on solar energy and other sustainable technologies and publishes detailed reports explaining their findings to the public.

Last year, ASES published the Green-collar Jobs report, which showed that the renewable energy and energy efficiency industries currently generate more than 9 million jobs and $1 trillion in annual revenue in the United States. As many as 37 million jobs could be generated by 2030 — more than 17 percent of all anticipated U.S. employment.  The Green-collar Job page gives tips on how to find a green job, whether you want to continue on your current career path or gain a whole new skill set.

The American Solar Energy Society broke ground on global warming solutions when it published a report in 2007 on how America can drastically reduce its carbon footprint by 2030. By employing renewable energy techniques, ASES says, 1.2 billion tons of carbon emissions could be displaced annually by the year 2030. That’s enough to prevent most dangerous consequences of global warming, such as rising sea levels and inclement weather.

ASES also hosts, a website dedicated to providing resources for home and business owners interested in using solar energy.

To learn more about what the American Solar Energy Society sees for the future of the solar energy industry, I talked to Neal Lurie, the society’s director of marketing and communications.

Where does ASES see solar and renewable energy going?

4/7/2009 4:08:36 PM

You know where I see "green-collar" jobs going??? The same place the rest of our jobs are going-- OVERSEAS. A couple weeks ago, a solar-panel plant in MD was shut down and the jobs exported to someplace in Asia-- Thailand, I think-- where there are, once again, few labor and environmental laws and even less enforcement. So they can pump out some really sick chemicals-- some with an impact on climate change that makes CO2 look like a breath of fresh air-- and abuse workers that no longer need to be highly skilled to their (and our) hearts' (and pocketbooks') content. It's good to change the way we go about supporting the culture. But if we don't change the culture itself, all we're doing is buying time. And little enough of that. Here's hoping it will be time enough to realize the error and to understand that giving up an inherently profligate culture doesn't have to be as miserable as we fear.


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