Small Wineries Staying in Business During the Pandemic


Vivac Wines from New Mexico 

Our world is fed and thirsts are quenched by the small farmers, wineries, and brewers who work hard for their customers. Many of us consumers are worried about small farms and wineries that have lost much of their market share due to pandemic-mandated business restrictions. 

I'm impressed how some small wineries are surviving in a world turned upside down by the Covid-19 virus. Lucky for wine drinkers and me, most wineries can stay open if they conform to strict pandemic regulations. These new regulations make life challenging to keep the business open but I’ve found a few that seem to be doing okay for now.

Wineries throughout most of the world have had to close their tasting rooms, cancel weddings, and special events. Tasting room sales, special events, and parties are a huge part of their income. Just like small farms, small wineries face a host of obstacles in their daily lives. There is the weather, insects, market trends, and now a pandemic to deal with. 

I reached out to a few of my favorite small wineries to see how they were coping with business falling off a cliff. Some of their methods to stay afloat may help other wine producers, small farms, and business owners survive these trying times? 

On Facebook, Instagram, and Twitter I've noticed wineries stepping up their social media game with virtual wine tastings, wine specials, free shipping, and virtual happy hours. Vivac Winery has been doing a Facebook show called, A Fern Between Us: Emotional Sanitizer Wine Show to draw in their customers for a light-hearted session. I've helped out by watching a few episodes and purchasing a bit more wine online than usual from Vivac and other wineries. Social media is playing a big part in finding a way to stay afloat.

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