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Marketing Homestead Products: Using Roadside Advertising

| 2/21/2020 9:51:00 AM

Photo by Mercedes Mehling

The Marketing Homestead Products series offers market gardeners and homesteaders tailored advice for selling their goods. Consider the benefits and drawbacks of joining up with a CSA, renting a farmer’s market stall, and the various forms of advertising available to your farm-based business.

If you have an on-farm stand, store or pick-your-own operation, roadside advertising is essential. Your signs offer information to new and potential customers and can be the first point of contact between you.

If you are looking to implement or improve your homestead advertising strategy, enhancing your signage is a great place to start.

Homestead marketing can be difficult. Depending on your location, you may be competing with other growers, larger operations or a small consumer base. You may have lots of traffic or none at all. Regardless of your current advertising situation, there are many ways you can let people know what you have to offer.

Your roadside advertising should be a facet of your comprehensive marketing strategy, and take into consideration the other communication streams you use to connect with your consumer.

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