Marketing Homestead Products: Should You Sell via a CSA?



Photo by Unsplash/Peter Feghali

The Marketing Homestead Products series offers market gardeners and homesteaders tailored advice for selling their goods. Consider the benefits and drawbacks of joining up with a CSA, renting a farmer’s market stall, and the various forms of advertising available to your farm-based business.

As the owner of a small farm or homestead, you know that growing a high-quality product is only half the battle of a successful business. Finding the right market can be challenging, especially if you're just getting started. 

Today, more homesteads are selling their product through a community supported agriculture (CSA) model. A CSA program is a market strategy where the farmer organizes a set number of individual shares, each priced per individual or family, and the customers usually pay at the beginning of the growing season. This model is highly customizable, offering either on-site pickup or drop-off locations. 

What Is a CSA?

With a CSA, the customers receive a box of produce each week. Some models allow for tailored selection, while others offer whatever the farmer has available. Community supported agriculture benefits are numerous — whether you grow vegetables, fruit, livestock or cut flowers, it could be an excellent business strategy. 

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