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The Truth About Starting a Mail-Order Business

Have you ever wondered what it takes to start your own mail-order business? In this article, Lillian Borgeson, home-business authority, gives all the information you need about the truth to starting a mail-order business, both the good and the bad.

| July/August 1978

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    Mail-order businesses can be set up right on your kitchen table, but often times expand into larger areas.
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    To make sure you get the most out of your mail-order busines, putting your money in the right advertisements is vital.
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    Many people find monetary success in mail-order business, but not everyone is that lucky. 

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One of the most persistent dreams of the great majority of would-be self-employed entrepreneurs is "have a nice little mail-order business that I can run all by myself entirely from the kitchen table."   

There's also no doubt, though, that there's an awful lot of downright false and untruthful information being circulated about the mail-order business (especially the "kitchen table" variety) usually spread by rather shady people who have something to sell to the folks they lure into believing in The Dream.  

Which is one of the main reasons why MOTHER EARTH NEWS is pleased to present the following "unvarnished truth" about the small-scale mail-order game as explained by home-business authority Lillian Borgeson.  

The National Mail Order Association's website has more up-to-date information on everything mail-order related.   

Intro to Starting a Mail-Order Business

"Make a million in mail order," says the ad. "Easy ... fast ... start on a shoestring, work at home in your spare time . . . GET RICH QUICK!"

"Wow," you say. "That sounds too good to be true." And you're right.

9/28/2017 1:39:33 AM

This was an informative and to the point article. It was easy to understand. There's more than we thought. My husband is with B&F system but he hasn't done anything so I don't think he would do well with his own mail order. Is B&F good?

9/28/2017 1:39:30 AM

There's a lot to learn and do. Not as simple as I thought. My husband is in the B&F business. He hasn't done anything but he's in it. Is this a good business? Thank you

John Schulte
9/16/2008 9:30:37 AM

This is a good article on the subject. If you would like more information on mail order selling and direct marketing, the National Mail Order Association, (NMOA) is a good spot to find it. There is a lot of free information on the subject and you can also find products to sell.

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