Ogden Publications Case Study: Is It Beautiful?

Reader Contribution by Staff
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There is no objective standard for beauty, in a farm, a magazine or a website. 

So maybe we should rephrase the question: “Are we aspiring to beauty?” 

In every media business, managers have to decide how much to spend on aesthetics. The movie director makes decisions about the costs of sets and lighting. The magazine publisher decides how many art directors to hire and how much to spend on photography, paper and printing. 

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