Green & Black’s Takes Brand's Commitment to the Dominican Republic


| 4/27/2011 3:45:10 PM


Tags: organic chocolate, chocolate, free trade, Dominican Republic, Green & Black's,

Green & Black's Digging TrenchBy moving brown dirt to get clear water to three cacao farms in the Dominican Republic, Green & Black’s uphold their beliefs in quality, fair trade, organic chocolate.

From March 26 to April 10, members of the Green & Black’s team and five ambassadors traveled to the Dominican Republic to help the communities that supply their cocoa beans by digging an 11.5 km trench. The trench dug with shovels and picks stretch from a stream down to the cacao farms, helping the farmers grow their plants. 

“We wanted to get our hands dirty benefitting the communities that give us a quality product,” says Robert Grgurev, sales associate brand manager for Green & Black’s in the United States.

So for 11 days, the team trudged out at 6:30 a.m to start digging. Pretty soon, community members were joining in — as many as 20 to 30 a day! Grgurev says that without the support from the community the trench digging and pipe laying wouldn’t have picked up so much momentum. “We couldn’t have got it done without them,” Grgurev says.

This huge project not only brought water to the farms, but it brought people together. Besides the digging, the Green & Black’s members were staying with the families and experiencing the culture of the community. Grgurev says that within three of four days in the communities, they felt accepted. The people understood the commitment Green & Black’s had to its farmers, and the members of Green & Black’s learned what the company name really meant. Green stands for the original plant, cacao, that produces chocolate through a long process. At the end of the process, a rich, smooth black chocolate bar ends up on shelves across the world.

Busting open a cacao plant revealed the sweet and sour natural coco, Grgurev says. After that, the father of the house he was staying in showed him the cacao farm and the process of fermenting the beans, the most critical part that gives the chocolate its rich flavor. After that, Grgurev watch the fermented beans be dried and roasted, and then the beans are turned in to a butter that will eventually make a smooth Green & Black’s bar. Green & Black's 




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