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FTC Regulates Green Marketing


| 10/15/2010 9:16:32 AM



In the last few years, everything seems to have a green seal of approval, making consumers think they are buying eco-friendly products. This might not always be the case.

The Federal Trade Commission (FTC) is concerned about the gap between green product claims and reality. For the first time since 1998, the FTC has revised the environmental marketing guidelines and is looking for feedback.

Read more about what the FTC is doing in green marketing guidelines from Natural Home’s Editor-in-Chief, Robyn Griggs Lawrence, in “FTC’s New Green Marketing Guidelines Go After Greenwashers.”

 



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