Four Arguments for the Elimination of Television: The Effects of Watching TV

In this excerpt from his book, author and social analyst Jerry Mander continues his analysis of the physiological effects of watching TV.


| March/April 1979


The following is an excerpt from Four Arguments for the Elimination of Television by Jerry Mander, copyright © 1977. Reprinted with the permission of William Morrow and Company, Inc. This installment offers an examination of the neuro-physiological effects of watching TV: It produces confusion and submission to external imagery, and conditions the viewer for submission to autocratic control.


How Television Dims the Mind

When you are watching television and believe you are looking at pictures, you are actually looking at the phosphorescent glow of three hundred thousand tiny dots. There is no picture there.

These dots seem to be lit constantly, but in fact they are not. All the dots go off thirty times per second, creating what is called the flicker effect of television, which is similar to strobe or ordinary fluorescent light.

For many years conventional wisdom held that since this flickering happens at a rate beyond the so-called flicker-fusion rate of the human eye, we do not consciously note it, and we presumably are not affected by it. However, recent discoveries about the biological effects of very minor stimuli by W. Ross Adey and others, and the growing incidence of television epilepsy among those particularly sensitive to flicker, have shown that whether we consciously note the flicker or not, our bodies react to it.

A second factor is that even when the dots go "on," not all of them are lit simultaneously. Which dots are on determines the picture. In a sense, the television screen is like a newspaper photograph or the images on a film, which are also comprised of dots, except that the television dots are lighted one at a time according to a scanning system that starts behind the screen. Proceeding along a line from the upper-right-hand portion of your screen across the top to the left, the scan lights some dots and skips others, depending upon the image to be conveyed. Then the scan goes down another line, starts at the right again and goes across to the left and so on.

What you perceive as a picture is actually an image that never exists in any given moment but rather is constructed over time. Your perception of it as an image depends upon your brain's ability to gather in all the lit dots, collect the image they make on your retina in sequence, and form a picture. The picture itself, however, never existed. Unlike ordinary life, in which whatever you see actually exists outside you before you let it in through your eyes, a television image gains its existence only once you've put it together inside your head.

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4/29/2015 5:11:51 PM

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