.Eco Suffix Lets Websites Declare Their Environmental Consciousness


| 5/17/2017 1:58:00 PM


 

Designed to have a similar purpose and level of credibility as domain addresses like .edu or .gov., the internet’s latest domain suffix, .eco, lets websites declare their environmental consciousness and commitment to viewers.

Who Manages .Eco

Efforts to open .eco for purchase and find a company to manage it began almost ten years ago by the non-profit organization Internet Corporation for Assigned Names and Numbers, or ICANN.

Several individuals, such as Al Gore, competed for the rights to manage the .eco domain name. Big Room, started by two former employees of ICANN, Trevor Bowden and Jacob Malthouse, won the bid by partnering with major environmental groups to develop .eco as a credible suffix.

Together, Big Room and conservation groups like the World Wildlife Fund, formed the Dot Eco Council. The Dot Eco Council collaborated and developed Big Room’s intended mission, goals and registration processes if they won the bid to manage .eco. World Wildlife Fund, along with other organizations from the Dot Eco Council, all wrote letters of support for Big Room to ICANN, resulting in Big Room winning the rights to .eco.



Today, more than 60 global environment organizations, including World Wildlife Fund and the UN Environmental Program, support Big Room and the .eco domain name, giving it a unique advantage over other upcoming domain suffixes.



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