Conscientious Capitalism


| 4/20/2010 4:16:46 PM


Conscious Capitalism 

 

Conscious Capitalism 

In his 2009 book, Be the Solution: How Entrepreneurs and Conscious Capitalists Can Solve All the World’s Problems, Michael Strong makes two points no human being should ignore.

 



  1. 1. The entrepreneurial spirit is one of the most powerful forces – maybe THE most powerful force – for creativity and innovation in human society. Free enterprise liberates that spirit. 
  2. 2. Human endeavors gain energy from a consciousness that incorporates the good of humanity and the health of the planet. Conscious capitalists have an advantage over their competitors. 

The book offers compelling evidence. Two chapters are written by John Mackey, founder of Whole Foods Market and, with Strong, co-founder of C3, a nonprofit dedicated to “cultivating conscious capitalists.” Mackey’s energy and consciousness were instrumental in developing a little Texas health-foods store into an $8 billion Fortune 500 company in just a couple of decades[1].



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