Clothing for a Cause (Or Five)

| 1/11/2010 5:07:14 PM

Tags: literacy programs, hunger relief, social activism, eco-friendly clothing,

Cute just got a whole lot more profound.

Enter The Lucha Narrative, a new clothing/accessory company with a mission. A clothing line may seem trite to the unobservant, but this stylish business packs a punch. The name Lucha is Spanish for “fight,” and the fight is for justice. To back up this lofty mission are five characters with pow: Lucci, Clark, Milo, Jet and Pancho. Each quirky critter has big plans for its own charitable operation:


 Lucci Lucha Narrative   Lucci supports literacy programs and improved education systems   
 Lucha Narrative Clark   Clark supports music and arts education
 Milo Lucha Narrative   Milo provides relief around the world 
 Lucha Narrative Jet   Jet provides local hunger relief and fights to end world hunger    
 Lucha Narrative Pancho   Pancho raises funds for children’s hospitals


Lucci ToteHere’s how it works: You buy a t-shirt, hoodie or tote bag with a certain character on it and a portion of the proceeds go to that character’s cause. By shopping, you become a social activist.

Sarah Sung, graphic designer and creative genius behind the operation, says she has high hopes for The Lucha Narrative. “I would love to see Lucha grow to the extent of accomplishing different mission work around the world, to lend a hand and connect with communities and neighbors, and to raise money for different organizations,” Sung says.

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