DIY Marketing with the Honor System

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Honor system marketing allows customers to have access to items and services they need, even in the absence of the owner/seller.
Honor system marketing allows customers to have access to items and services they need, even in the absence of the owner/seller.
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Jeffery Mcpherson shows you how to make trust-based marketing work for a diverse group of businesses in “Honor System Marketing.”
Jeffery Mcpherson shows you how to make trust-based marketing work for a diverse group of businesses in “Honor System Marketing.”

Honor System Marketing (Acres U.S.A, 2011) by Jeffery Mcpherson offers advice on how to adopt this DIY, trust-based marketing plan for your own needs and capacities. Mcpherson details how to avoid common mistakes, manage finances, and maintain a sense of optimism with real-life anecdotes. The following excerpt, from Chapter 3, covers the basics of getting set up to sell using the honor system.

You can purchase this book from the MOTHER EARTH NEWS store: Honor System Marketing.

Getting Set Up to Sell with the Honor System

It doesn’t matter if you are a green thumb hobbyist, a one-thousand acre citrus farmer or a marina boat ramp owner. Anyone can use the honor system. The two things you need most are something to sell and a place to sell it.

This chapter gives the basic tips and suggestions to help you get started. It tells what others are doing so you can better decide what you want to do.

  • Published on Dec 9, 2015
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