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Marketing Homestead Products: Social Media and Community Forums

| 2/28/2020 10:21:00 AM

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The Marketing Homestead Products series offers market gardeners and homesteaders tailored advice for selling their goods. Consider the benefits and drawbacks of joining up with a CSA, renting a farmer’s market stall, and the various forms of advertising available to your farm-based business.

Social media is the perfect place to market your product, connect with customers and share your business story. There is an immense opportunity for farmers to engage with their consumers through social media platforms. Social media marketing is all about starting a conversation and creating a narrative to share your business with your customers.

Thanks to social media, farmers can now share their daily work with a larger audience. Conversely, consumers now also have a way to connect with their local farmers and learn more about what crops they have to offer. Whether through a business page or community forum, social media marketing can be a huge asset for your business.

People crave transparency. As a small farm or homestead, customers want to see the people behind the product. Whether you are sharing a photo, organizing an event or conducting a poll, social media can be the perfect platform to engage with your audience and reach potential customers. Here are some guidelines on utilizing social media for farmers.

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