“Mahindra USA earned our 98 percent loyalty rating by listening to our customers and responding to their changing needs as the market has evolved,” said Cleo Franklin, Mahindra USA Vice President – Marketing and Strategic Planning. “Our customers and prospective tractor owners also expressed a desire for a web site that delivers quick, simple content and rich photos of Mahindra products, while defining Mahindra’s competitive advantages over the competition. And with this new site, we delivered.”
The new site will be a fully interactive experience for the user that will allow customers to do everything short of visiting a dealer and test-driving a tractor. These new features will include:
Mahindra USA, Inc. enjoys an extraordinarily high level of customer satisfaction due to an unequalled commitment to quality. A recent study found that 98% of Mahindra owners were likely to recommend Mahindra to their friends and family.
Tractor owners are not the only people touting the quality of Mahindra products. In 2007, M&M’s Farm Equipment Sector became the only tractor manufacturing company in the world to receive the coveted Japan Quality Medal for excellence in Total Quality Management, awarded by the Deming Prize Committee care of the Union of Japanese Scientists.
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