Dr. Bronner’s Magic Soaps Builds on Legacy

| 1/17/2012 12:23:19 PM

Dr. Bronner's Magic Soaps is pleased to announce the rebranding of its line of USDA certified organic body care products (24 items in total), including hand and body soaps, lotions, shaving gels, hair care products and hand sanitizing spray. The revolutionary personal care line, released in early 2008, now features a new packaging design to look like Dr. Bronner’s iconic castile soap label. Instead of Emanuel Bronner’s philosophy the altered design features new writings by the current generation of the company about its Fair Trade projects around the world and the charitable causes the company supports.

“Dr. Bronner’s has always been a mission driven company with a mission driven label. My grandfather created his soap label to espouse his philosophy,” says David Bronner, President of Dr. Bronner’s Magic Soaps. “Our new label allows us to use the style and spirit of the original one to tell the story of what this generation of our family is doing to carry on the environmental and social ideals that this company was built on, and to expand upon the legacy left to us by my grandfather.”

Despite the new packaging, the product formulas and the UPC codes on the entire line remain unchanged. The relabeled items will be available beginning in January 2012. As usual the full Dr. Bronner’s line will continue to be widely available wherever natural products are sold, including Whole Foods Market locations nationwide. The new labels are designed to help retailer’s merchandize the company’s entire line together more easily and effectively while bringing a more unified brand presence to store shelves. The altered labels also include tips and instructions for the best use of the products.

Dr. Bronner’s products use no synthetic foaming agents or preservatives. The organic Shikakai (“Shee-kah-kye”) that anchors the USDA line comes from the seed pods of the small South Asian tree Acacia Concinna and has been used in India for millennia as a gently conditioning cleanser for both skin and hair. The high-performance personal care products are produced and certified under the same USDA organic standards that certify organic food. The products are also certified Fair Trade by the respected Swiss certifier IMO, with all major materials including organic coconut, olive and palm oils from certified Fair Trade sources. 

USDA Organic Hand & Body Pump Soaps and Shaving Gels

In our hand and body pump soaps, the Organic Shikakai is extracted and combined with Dr. Bronner’s unsurpassed castile soap base for rich emollient lather and moisturizing after feel. The 12 oz. pump bottle is recommended for use as hand soap for placement by the sink, while the larger and economical 24oz. bottle is suggested for use in the shower. Using a similar formula, the Organic Shikaki Shaving Gels provide incredibly smooth glide, hair lift and wetting. The hand & body soaps and shaving gels are available in Lavender, Lemongrass Lime, Peppermint, Tea Tree, and Unscented. The Organic Hand & Body soaps are available in 12 oz. for $9.99 and 24 oz. for $16.99. The Organic Shaving Gel is available in 7oz. for $8.99.

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