Chicken Stimulus Package at the 2014 Richmond Home and Garden Show


| 6/19/2014 9:35:00 AM


Backyard Chicken Stimulus Package

I was visiting my mother in Indiana when a call came from Lisa Dearden, a Board Member of the Gossamer Foundation, owner of ChiknEgg Productions and a social marketing master. She sighs and says: “The organizers of the Richmond Home and Garden Show want to give us a booth to feature chickens at the show.”

Since chickens were legalized last year in Richmond (Virginia’s state capital) and other towns around the Eastern Seaboard have been changing the laws to allow family flocks, the Home & Garden Show organizers want to draw those people in.

“They have been really bugging me. What do you think?”

Without too much thought I replied: “Sure! We’ll do a Chicken Stimulus Package.” Long pause on the other end. Then I heard a soft “oh, ok.” What a trooper Lisa is! She didn’t really know what was involved with a Chicken Stimulus Package and yet was willing to go along with it anyway.



Chicken Stimulus Package's 3 Objectives

I had been thinking about Chicken Stimulus Packages (CSP) for years. From my perspective, the goal is to accomplish three objectives:





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