Grassroots Fundraiser Nets Over $31,000 for U.S. Bicycle Route System


| 6/10/2011 11:03:27 AM


Tags: Adventure Cycling Association, U.S. Bicycle Route System, AASHTO, cycling routes, bicycling, Winona Bateman,

 

This week Adventure Cycling Association announced that our 2011 Build It. Bike It. Be a Part of It. campaign for the U.S. Bicycle Route System (USBRS) surpassed its $30,000 goal, raising over $31,000 for the project during National Bike Month!

"This year we saw more than 400 individual donors contribute to the campaign, a big increase over last year," said Julie Huck, membership director for Adventure Cycling. "The wide spread support for this project is truly inspiring."

"Core supporters" — individuals who came on as dedicated fundraisers for the campaign — were key in helping reach out to cyclists across the nation through email and various social media platforms. These supporters pledged to help raise funds, and ultimately brought in nearly $8,000 to help us reach our goal.

Huck added, "On the last day of our campaign, we were $900 shy of our $30,000 goal. So we extended the campaign by one day. In just a few hours, two Adventure Cycling life members — who were also core supporters — made large donations to take us over the top." In addition, BikeFlights and Co-Motion Cycles came on as business supporters in the final twenty-four hours of the campaign, contributing another $1,500 to the effort.

Business supporters have been very important partners during Adventure Cycling's annual campaign for the USBRS, contributing over $10,000 to the campaign total each year. This spring, three business supporters — AdventureCORPS, Stan's No Tubes, and TeamEstrogen.com — provided $1,000 matching donations to inspire cyclists to give. Supporters responded enthusiastically and each matching challenge grant was met in only two days time. Other business supporters included BikeQuest Touring Company, Ortlieb, Razoo, Red Arrow Group, and Salsa.




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