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Automakers Ring in 2016 with Electric Car Showcase


| 1/28/2016 4:43:00 PM



Chevrolet Bolt

It’s become routine for major automakers to declare their annual focus in the early months of each year, often at expos or events like the Consumer Electronics Show, which took place from January 6th through 9th. There, companies like General Motors and Volkswagen unveiled various green-thinking transportation ideas, providing consumers with an in-depth peek at what could represent green transportation in the coming months and years ahead. What was revealed showed a focus on electric vehicles and technology, with the younger demographic in mind.

An Aim to Entice Younger Car Enthusiasts

With US auto sales hitting a record 17.47 million in 2015 — an increase of 5.7 percent from 2014 — it's apparent that the automobile industry is here to stay, likely being propelled in part by low gas prices.

Still, automobile makers continue to focus on the younger demographic (ages 18-29), a group that is more concerned about global warming than older adults are, according to a Gallup poll. It’s this environmental attentiveness in addition to tech savviness that makes this younger niche a natural fit for the electric car movement, which is expected to be in full stride by the time many in this demographic can afford a car.

Smartphone-linked car systems are rapidly becoming the norm, showing the type of integration concept automobile makers have their focus on. In addition, the prospect of offering affordable electric cars to a generation seems poised to be the most environmentally-aware manufacturing movement to date. 



Chevrolet Bolt

One talked-about reveal at the Consumer Electronics Show was the Chevrolet Bolt, which is promoted as being the first plug-in electric car that can go long distances and is relatively affordable (priced around $30,000 after government rebates). That’s a price affordable enough to still leave wallet space for essential tools like vehicle adhesive and sealer.



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