Women in Sustainability and Social-Impact Tech Companies

| 11/16/2016 3:09:00 PM

Tags: technology, women in sustainability, Kari Klaus, Virginia,

sustainability technology

I was recently interviewed by Joan Michelson of Green Connections Radio about my startup company, Viva Green Homes, a global data-driven platform for eco-home listings. During the interview, I was asked about women and their role in tech and in sustainability. As an entrepreneur and non-technical founder of a sustainable tech startup, this question was really fascinating to explore.

Tech, without a doubt, is a male dominated industry. Some statistics of large tech companies show that typically 60-75% or even more of their employees are male, while CEOs of S&P 500 companies in 2015 are even more male dominated, coming in at 96%.

While tech is clearly an important part of my start-up company, I look at it as a tool to advance the true mission and culture of the company, which is sustainability and social impact in the real estate industry.

And because sustainability is an emerging and growing market, the opportunities for women to become entrepreneurs, even in tech start-ups, are on a level that we have rarely seen before.

Tech is the Manufacturing Industry of our Generation: From Rosie the Riveter to Tina the Techie

During WWII, women entered the manufacturing industry, the armed forces and many other male dominated fields on a large scale. According to History.com, in just 5 years between 1940 and 1945, nearly 6 million women joined the workforce, from 27% to 37% of all women, and this included 1 out of every 4 married women. This placed women front and center of a critical part of our economy and our workforce in fields dominated by men.

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