How to Sell Your Eco-Friendly, Renovated, or Smart Home  



This is Part 2 of Why Sustainability Information Matters in Real Estate. Read Part 1: Buying a Home? Why Sustainability Information Matters. In this series, Realty Sage's Founder, Kari Klaus, asked sustainability expert Miriam Gennari, President of MetroMakeover LLC, and real estate agent with Ikon Realty in Annandale, Va., to share her story in a 3-part series about working in the emerging eco-real estate industry — the challenges, the opportunities, and the details about her career choice.

You have probably heard that the most important factor when selling your home is pricing it, right?

While pricing your home competitively is very important, it doesn’t make much of a difference if you aren’t marketing it accurately to justify the price, nor does it make a difference if you don’t have the most knowledgeable professionals “pros” to assist you through the transaction. 

If you have recently upgraded your home or if you have an eco-friendly home, marketing those premium features accurately and finding the right pros who have the experience and knowledge working with your type of home is incredibly important to getting your return on your investment.

The Right Pros

“Knowing a house has value because of sustainability is one thing, selling it is quite another.”

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