How to Effectively Advertise a House With Solar Panels


realtor showing house_smaller

Hosting an open house for a property with solar panels is an excellent opportunity to establish yourself as your community’s expert in green homes, sometimes also known as eco-friendly or energy efficient homes. Here are a few tips to help set the stage for a successful sale, and possibly earn a new client or two.

If you’re a pro, it’s likely you already know how to prepare for an open house; but, before slipping that sheet of cookies into the oven, consider putting a little extra preparation into the following areas:

Types of Questions People Will Ask

Get ready for a unique set of questions that your guests will be asking. They’ll want to know about the maintenance requirements for solar panels and how to scrape off the snow if you live in a heavy winter climate. Cautious buyers will want to know if the panel installation voids any warranties or lessens the lifespan of the roof. Everyone will want to know how much solar technology can save on energy bills, so make sure to have past utility bills handy to show at the open house.

And brace yourself, it won’t be a complete love-fest. You might encounter some zingers as well, like ‘can those solar panels be removed?’ ‘I heard leases aren’t a really good deal!’ Or, ‘Gee, those are ugly!’

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Don’t be thrown by the negative comments, especially if you live in a community where solar technology and the concept of green homes isn’t firmly established. These are just signs that you are in the right place at the right time, so think of these comments as fortuitous conversation starters.

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