FrogTape Introduces Shape Tape


| 5/13/2014 12:32:00 PM


Tags: painting, design, DIY,

Wave Shape Tape

More than ever, consumers are longing to personalize their homes with DIY projects…especially ones that include painting: a recent homeowner remodeling study uncovered that 70 percent of homeowners complete interior painting themselves*. And whether they gather interest and ideas from magazines, television shows, blogs or Pinterest, they want those projects to be easy to complete and look great.  To help bring their design ideas to life and make the process simpler, FrogTape is introducing Shape Tape, the brand’s first painter’s tape cut into unique patterns that allows you to quickly and easily transform your home with paint.

“FrogTape Shape Tape allows homeowners to make unique design choices, while staying within a reasonable budget,” said Scott Sommers, director of marketing - DIY tapes, ShurTech Brands, LLC.  “Wallpaper and borders can be expensive and limited in design options, while stencil designs can show paint bleed and imperfections.  With Shape Tape, it’s easy to create the all-over painted patterns and designs consumers are looking for with the crisp, finished appearance of using a premium painter’s tape.”

Available in three on-trend patterns: Wave, Chevron and Scallop, new Shape Tape makes it simple to achieve unique, repetitive decorative painting styles.  Each roll of tape features a pre-cut repeating pattern, meaning homeowners simply need to unroll, apply and get painting to create their desired look. In addition to its one-of-a-kind pattern-creation capabilities, Shape Tape can be positioned on surfaces in various ways to achieve different results. By staggering the tape or varying the placement widths, homeowners are able to take their personalization to the next level. From delicate, narrow waves throughout a bathroom or nursery, to bold, wide chevron patterns in the living area or bedroom, Shape Tape can be used in any room of the house, helping to take what began as inspiration and transform it into a reality.

For easy application, Shape Tape has a slit liner on the back of the tape, which prevents over-stretching and allows application without hand-to-adhesive contact.  Simply remove one side of the liner and position the tape as desired, and remove the other side of the liner to secure the tape. Shape Tape can also be used on a number of surfaces beyond walls, including furniture, floors, accessories and more to add personal style throughout the whole house.  Like FrogTape, Shape Tape is treated with patented PaintBlock Technology which forms a micro-barrier that instantly seals the edges of the tape, creating crisp lines and preventing paint bleed.

“In the past, it was difficult to obtain a sharp paint line when creating curved designs with traditional painter’s tape,” Sommers added.  “Shape Tape makes it easy to be creative; it enables DIYers to quickly and easily achieve custom paint results in their own home.”




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