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Finally — a hands-on marketing field guide designed specifically for green businesses selling recycled, natural, and organic products. While sales of eco-friendly products are at an all-time high, many green business professionals are frustrated by their poor marketing results.
How can you reach more buying customers? What marketing channels will produce the best results? How can you better promote the performance and value of your eco-product?
With Wildly Profitable Marketing for Green Businesses Selling Eco-Friendly Products, you’ll quickly discover how to steer eager prospects and customers swiftly to your business using search engine optimization (SEO), social media, mobile marketing, your website, and other online and offline approaches.
This hands-on workbook gives you today’s marketing best practices and presents them with clear explanations specific to the green industry. It contains worksheets, checklists, screenshots and a Profit Producing Planner — an actionable marketing road map that shows you what steps to take and when. With this guide, you’ll discover:
Imagine seeing a growing number of happy eco-shoppers singing your praises and spending more money with you! Find out how with this book. Let experienced professionals C S Wurzberger and Pam Foster guide you along a marketing expedition that will bring you closer to more customers and profits.
Author: C S Wurzberger
Longtime Maine farmer and homesteader Will Bonsall possesses a unique clarity of vision that extends all the way from the finer points of soil fertility and seed saving to exploring how we can transform civilization and make our world a better, more resilient place.
In Will Bonsall's Essential Guide to Radical, Self-Reliant Gardening, Bonsall maintains that to achieve real wealth we first need to understand the economy of the land, to realize that things that might make sense economically don't always make sense ecologically, and vice versa. The marketplace distorts our values, and our modern dependence on petroleum in particular presents a serious barrier to creating a truly sustainable agriculture.
For him the solution is, first and foremost, greater self-reliance, especially in the areas of food and energy. By avoiding any off-farm inputs (fertilizers, minerals and animal manures), Bonsall has learned how to practice a purely veganic, or plant-based, agriculture—not from a strictly moralistic or philosophical perspective, but because it makes good business sense: spend less instead of making more.
What this means in practical terms is that Bonsall draws upon the fertility of on-farm plant materials: compost, green manures, perennial grasses, and forest products like leaves and ramial wood chips. And he grows and harvests a diversity of crops from both cultivated and perennial plants: vegetables, grains, pulses, oilseeds, fruits and nuts—even uncommon but useful permaculture plants like groundnut (Apios).
In a friendly, almost conversational way, Bonsall imparts a wealth of knowledge drawn from his more than 40 years of farming experience.
"My goal," he writes, "is not to feed the world, but to feed myself and let others feed themselves. If we all did that, it might be a good beginning."
Author: Will Bonsall
The book is about wind energy, but it’s not just about small wind turbines or large ones. It’s about the depth and breadth of wind energy, encompassing more than either type of turbine. It includes water-pumping windmills and sailing ships. If it’s a book hard to categorize, that suits its author, Paul Gipe, who likes to think he’s hard to categorize after four decades at the frontiers of renewable energy. His book tells the story of modern wind energy in all its complexity and introduces a North American audience to the trailblazing electricity rebels who have launched a renewable energy revolution in Europe. Gipe refutes many common myths surrounding wind energy and argues persuasively that wind turbines are productive, effective, and environmentally sound. Gipe argues that wind energy is too important to be left to electric utilities and their subsidiaries alone. Wind energy is also for the rest of us, he says. It is our resource. We can develop it and we can own it … ourselves.
Author: Paul Gipe
A guide to wind power for those who are considering renewable energy and want to install wind turbines in their homes.
Author: Paul Gipe
Wind power is the fastest-growing source of energy in the world, and by the year 2020 it is projected to supply at least 12 percent of global electrical demand.
Wind Power Basics provides a clear understanding of wind and wind energy systems including turbines, towers, inverters and batteries, site assessment, installation, and maintenance requirements.
Whether you're considering your own small-scale wind energy system or just want a straightforward, detailed introduction to the benefits and challenges of this rapidly emerging technology, Wind Power Basics is the guide for you.
About the author:
Dan Chiras is a respected educator and author who has published more than 25 books on residential renewable energy and green building, including Power From the Wind. He is the director of the Evergreen Institute, where he teaches workshops on small wind energy systems, solar electricity, passive solar design, energy efficiency, and green and natural building.
Author: Dan Chiras
Anyone can include more local food in their diet at the peak of summer, but what do you do when the tomatoes are done and the first greens of spring are months away? The Winter Harvest Cookbook takes a seasonal approach to eating, even during the coldest months of the year. This fully updated and revised 20th anniversary edition includes more than 200 simple, mouth-watering recipes showcasing fresh produce from the winter garden or local market, rounded out by introductions to unfamiliar ingredients, shopping tips, menu suggestions and resource lists. The author also invites us into her corner of the Pacific Northwest, with vignettes drawn from the region's farming, gardening, and cooking.
Tantalize your tastebuds with an incredible array of soups, salads, sides, sauces, entrees and desserts such as:
With a greatly expanded array of vegetarian and vegan dishes, Winter Harvest Cookbook is a must-have for anyone who wants to enjoy fresh, local and delicious food — any time of the year!
Author: Lane Morgan
The Wood Gasifier Builder’s Bible is a builder’s manual for the construction of an improved WWII type wood gasifier. This book is one of the most detailed photographic DIY builds you will find anywhere. Build a safe solid wood gasifier the first time, using mostly local parts and resources. You will find: • Clear step-by-step instructions, 280 pgs. • 400+ pictures, tool list & material list • Part drawings & measurements • Schematics & sizing charts • Tips and more… With a wood gasifier, you hold the keys to modern civilization! You can make free fuel safe at home so you can do things such as fuel electric generators, heat greenhouses and pump well water using sticks and branches from your own property! Secure your homestead and rest in peace no matter what the future holds for you and your family.
Author: BEN PETERSON
Lumber prices are soaring, and deforestation is a rising concern. Yet millions of pounds of perfectly usable wood are dumped in landfills every year.
Wood Pallet Projects shows how anyone can upcycle salvaged pallet wood to create truly one-of-a-kind projects.
Maverick craftsman Chris Gleason combines sound woodworking techniques with a hip designer's sensibility to unleash the limitless possibilities of the common skid.
Inside you'll find 15 of his inspired projects for rescuing and repurposing pallets. Some of his pieces celebrate the rough, edgy character of the material, while others are crafted as fine furniture. He shows how to construct both indoor and outdoor furniture in a variety of styles, along with other useful items such as a birdhouse, toolbox and even a ukulele.
There's plenty of nitty-gritty here on working with pallets, including where to find them and how to process them into usable lumber. You'll learn about sanding, fasteners and the best finishes (if any) to use.
Gleason provides important advice on how to make sure that your pallets are safe and not sprayed with harmful chemicals. A colorful gallery of finished work provides further inspiration for green crafting.
Inside you'll find 15 projects for upcycling ordinary pallet wood into such objects as:
Author: Chris Gleason
The first step into a new craft can be overwhelming: Where to start? What tools to buy? What projects to begin with? Thanks to author and internationally acclaimed woodcarver Chris Pye, this guide is filled with everything a beginning woodcarver needs to know.
Pye's Woodcarving Course & Reference Manual is akin to having a one-on-one course with a master carver. You'll learn what to look for in a workbench, the importance of commissioning your carving tools-there's more to it than just sharpening!-and how to make exacting cuts and execute a variety of techniques. Like any good instructor, Pye includes practice exercises to make you comfortable with the tools and techniques, so you can build your skills and carve with confidence.
Pye's conversational teaching style will encourage you as you follow the step-by-step instructions and work on a number of motifs, as well as projects for low, high and pierced relief, and in-the-round.
Author: Chris Pye
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From a lakeside cabin to a hilltop farmhouse, from an urban brownstone to a suburban ranch — any house can be beautified with decorative pieces crafted from found bits of the woodland landscape, such as pine cones, moss, bark, twigs and river rocks. Artist and author Marlene Hurley Marshall shows you how to use responsibly collected materials to create stylish wreaths, frames, furniture, collages, potpourri, birdhouses, garden pots and much more. Featuring luscious photography by Sabine Vollmer von Falken, Woodland Style gives you the inspiration and instruction you need to enjoy the peace and beauty of the woods and meadows in your own home.
About the author
Marlene Marshall is a painter/collage artist, arts educator, designer, and author of Making Bits and Pieces Mosaics (Storey, 1998), Shell Chic (Storey, 2002) and Woodland Style (Storey, 2010). For more than a decade, Marshall has been conducting studio art classes in mosaic and shell design applications, as well as the visual arts. She frequently lectures at museums, art schools and private clubs along the East Coast. She also designs and consults with communities on outdoor mosaic projects for public walkways and parks. Marshall has appeared on both the Home and Garden and DIY networks. Her work has been exhibited and sold in galleries and museum shops throughout North America. She lives in Hudson, N.Y.
Author: Marlene Hurley Marshall
CLEARANCE ITEM. PREVIOUS RETAIL PRICE WAS $35.00 AVAILABLE ONLY WHILE SUPPLIES LAST!
There is much to consider when choosing a woodworking handplane. This guide teaches you how to discern the difference between each style of plane, how to select one that's best for your approach to woodworking, how to setup and maintain each of the planes, and lastly, how to make a variety of handplanes.
The author analyzes the six core anatomical elements common to all planes, then shows how these elements work. He also evaluates the styles of woodworking planes from various cultures, including Japanese and Chinese planes.
This intelligent book features over 200 photographs and hand drawings that are as technically rich as they are beautiful.
Author: Scott Wynn
Do you have questions about woodworking? Spike Carlsen has the answers! Woodworking FAQ has everything you want to know, whether you're a beginner planning your first project or an experienced crafter putting in cabinets or making furniture. This book is like a master carpenter standing at your elbow to answer questions as they arise, including: How do I make base molding fit tightly on the inside corners? How do I prevent splintering on the end of a board when I rout it? How do I taper cut a table leg? Is there any way to take the wobble out of a chair without taking the whole thing apart? With its comprehensive information, friendly question-and-answer format, and convenient lay-flat binding, Woodworking FAQ will be the most important tool in your workshop.
Author: Spike Carlsen
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