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THE UPCYCLE

by W. McDonough, M. Braungart
Item # 7120

Format: Paperback 

ISBN: 9780865477483

Pages: 256

Copyright Year: 2013

Availability: Usually ships within 24 to 48 hours unless otherwise noted in the product description.


The Upcycle is the eagerly awaited follow-up to Cradle to Cradle, one of the most consequential ecological manifestos of our time. Now, drawing on the lessons gained from 10 years of putting the Cradle to Cradle concept into practice with businesses, governments and ordinary people, William McDonough and Michael Braungart envision the next step in the solution to our ecological crisis: We don't just use or reuse resources with greater effectiveness, we actually improve the world as we live, create and build.

For McDonough and Braungart, the questions of resource scarcity and sustainability are questions of design. They are practical-minded visionaries: They envision beneficial designs of products, buildings and business practices-and they show us these ideas being put to use around the world as everyday objects like chairs, cars and factories are being reimagined not just to sustain life on the planet but to grow it. It is an eye-opening, inspiring tour of our green future as it unfolds in front of us.

McDonough and Braungart want to turn on its head our understanding of the human role on earth: Instead of protecting the planet from human impact, why not redesign our activity to improve the environment? We can have a beneficial footprint. Abundance for all. The goal is within our reach.


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