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This groundbreaking book, by MOTHER EARTH NEWS Publisher and Editorial Director Bryan Welch, cuts through the pessimism and denial that pervade today's discussions of sustainability and invites readers to visualize a verdant and prosperous future for humanity and all the living things that share our planet. As a practical guide, it offers a process for making our current lifestyles more sustainable and inspires us to look beyond the immediate obstacles to nurture the "destination fixation" that stimulates all of humanity's greatest achievements.
In the lives and accomplishments of farmers, gardeners, inventors and entrepreneurs, Beautiful and Abundant finds a path toward a world vision we can proudly pass on to future generations – a vision that is aesthetically beautiful, economically abundant, ethically fair and irresistibly contagious.
Humanity is at a turning point. Only one species in the universe can recognize its own impact on its habitat, so far as we know, and we are that species. In the early years of the 21st century we face the definitive human challenge – sustaining our quality of life on this miraculous, but finite sphere we call Earth.
Tragically, a lot of human energy is being squandered in conflict over short-term environmental obstacles. People debate symptoms and solutions but societies persistently fail to offer positive incentives for change. To harness the full power of human imagination and community initiative we need a positive vision for humanity's future. We need a believable collective vision for the beautiful, abundant planet where our grandchildren will live.
Read what people are saying:
"Beauty is the new black. Abundance – for all! – is our North Star. Bryan Welch is a businessman who serves beauty, a rancher who champions interdependence, and a leader who recognizes the sweet spot we're looking for is at the nexus of self-reliance and sustainability." – Jay Coen Gilbert, Co-Founder, B Lab
"This is a book that invites us all to cut through the negativity of doomsday prophets and other 'progressive' thinkers. … Bryan Welch is a rare business leader who writes prose that is nuanced, eloquent and visionary. This luminous call to action will inspire you. … It happened to me." – Wanda Urbanska, author of The Heart of Simple Living: 7 Paths to a Better Life
About the author:
As a boy herding goats in rural New Mexico, Welch formed an intuition for the intricate and interdependent relationships among plants, animals and people. He's developed that intuition into the very model of a productive, balanced and sustainable life.
Before starting Ogden Publications (publishers of MOTHER EARTH NEWS, Mother Earth Living, Utne Reader and other media brands) in 1996, Welch worked at newspapers in several states. He graduated from the University of Denver and holds a master's degree from Harvard University, where he studied media policy and management at the Kennedy School of Government and Harvard Business School.
Welch serves on the board of directors of the MPA (Association of Magazine Media), the Social Venture Network and the Down Home Ranch Foundation. He and his wife, Carolyn, raise grass-fed cattle, sheep, goats and free-range chickens at the farm they call Rancho Cappuccino, which they also share with donkeys, dogs and the rogue mule, Zero.