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Now you can get have historic catalogs of Montgomery Ward and Sears Roebuck & Co. for one low price! The set includes:
MONTGOMERY WARD & CO. CATALOGUE & BUYERS' GUIDE 1895
"Our mail order methods meet many wants," wrote a poetic but anonymous copywriter on a page of the 1895 Montgomery Ward & Co. Catalogue. He had a gift for understatement. At its zenith from the 1880s to the 1940s, Montgomery Ward, like its cross-town Chicago rival, Sears, sold virtually everything the average American could think of or desire — and by mail. This was a revolution, and Ward's fired the first shot. To buy spittoons, books of gospel hymns, hat pins, rifles, wagons, violins, birdcages, or portable bathtubs, purchases that used to require many separate trips to specialist merchants, suddenly all the American shopper had to do was lick a stamp. This unabridged facsimile of the retail giant's 1895 catalogue showcases some 25,000 items, from the necessities of life (flour, shirts) to products whose time has passed (ear trumpets). It is an important resource for antiquaries, students of Americana, writers of historical fiction, and anyone who wants to know how much his great-grandfather paid for his suspenders. It is a true record of an era.
1897 SEARS ROEBUCK & CO. CATALOGUE
Imagine it's the end of the nineteenth century, and, with one catalog, you can buy everything from beds and tools to clothing and opium. (Yes, opium.) Not to mention ear trumpets, horse buggies and Bibles. The 1897 Sears, Roebuck & Co. Catalogue is both a wonderfully fascinating collector's item and a valuable piece of American history. For every recognizable item included, there are plenty of others guaranteed to confuse or interest 21st century readers — like Bust Cream or Food and Sweet Spirits of Nitre. What was once standard household fare is today a sometimes strange, often funny look at what life was once like for the average American family. It's amazing to see that a Princely Shirt for Princely Men cost $0.95 or three for $2.75 or that a Complete Violin Outfit (with bow and case) cost only $2.00.