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In this book, Whole Foods Market co-founder John Mackey and Conscious Capitalism, Inc. co-founder and professor Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today's best-known companies, they illustrate how these two forces can-and do-work most powerfully to create value for all stakeholders: including customers, employees, suppliers, investors, society and the environment.

These "Conscious Capitalism" companies include Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens of others. We know them; we buy their products or use their services. Now it's time to better understand how these organizations use four specific tenets -- higher purpose, stakeholder integration, conscious leadership, and conscious culture and management -- to build strong businesses and help advance capitalism further toward realizing its highest potential.

As leaders of the Conscious Capitalism movement, Mackey and Sisodia argue that aspiring leaders and business builders need to continue on this path of transformation-for the good of both business and society as a whole.

At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business grounded in a more evolved ethical consciousness, this book provides a new lens for individuals and companies looking to build a more cooperative, humane and positive future.

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Cycling Science tours readers through a wide variety of topics, from tire rolling resistance and the difference between yield strength and ultimate strength, to the importance of aerodynamics and the impact that shaved legs have on speed. Each chapter explores a different subject-fundamentals, strength and stability, materials, power, aerodynamics, and the human factor-and is organized around a series of questions: What is the ideal frame shape? What is the biggest source of drag? What keeps a bicycle from falling over? How much power can a cyclist produce? Which muscles does cycling use? Each question is examined with the aid of explanatory diagrams and illustrations, and the book can be used to search for particular topics, or read through for a comprehensive overview of how machine and rider work together.

Athletes have much to gain from understanding the science of their sports, and Cycling Science will be a must-read for cyclists of all stripes-professionals, recreational riders, and anyone seeking to enhance their enjoyment of cycling.